Henrik Nordmark has a passion for the interplay between mathematics, psychology and philosophy and how these can be applied to have positive impact in the real world. As Head of Data Science at Profusion, he leads our team of data scientists, analysts and engineers to apply statistics and machine learning in novel ways to solve business problems. He leads R&D of data science techniques, working with our university partners to bring the cutting edge of latest thinking to the business sector, and leading our innovation projects funded by Innovate UK. Having built our own team, he now spearheads our Data Academy to train new talent to enter the profession and help our clients build their teams. A Visiting Fellow at the University of Essex, he guest lectures in data science. His own academic background included completing two degrees simultaneously in Mathematics and Psychology with High Distinction before an MSc in Statistics & Computer Science which won the Townsend Prize for best MSc dissertation of the year. While at Profusion, he completed an Executive MBA at Hult International Business School and was named in the Data IQ 100 2018, as one the top 100 most influential data professionals in the UK.